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Digital Marketing All-In-One For Dummies 9 Books in One
Digital Marketing All-In-One For Dummies by Stephanie Diamond.
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- 315,000đ
- Mã sản phẩm: DI1348
- Tình trạng: 2
Book 1: Creating Your Digital Marketing Strategy. 5
CHAPTER 1: Developing Your Overall Digital Strategy. 7
CHAPTER 2: Grabbing the Attention of Your Customer. 29
CHAPTER 3: Discovering Your Business Model and Brand. 45
CHAPTER 4: Deciding which Marketing Campaign to Create. 67
CHAPTER 5: Crafting Offers That Sell . 79
CHAPTER 6: Planning B2B Campaign Success. 101
Book 2: Uncovering the Customer Experience. 117
CHAPTER 1: Interacting with Customer Data. 119
CHAPTER 2: Uncovering Buyer Personas. 131
CHAPTER 3: Structuring the Buyer Journey. 151
CHAPTER 4: Embracing Sales Enablement. 171
Book 3: Dipping into Content Creation. 181
CHAPTER 1: Creating Your Content Plan . 183
CHAPTER 2: Reviewing Content Types . 197
CHAPTER 3: Understanding the Customer’s Intent . 219
CHAPTER 4: Creating Content That Tells a Story. 241
CHAPTER 5: Defining Your Content Framework Using
Processes and Systems. 253
CHAPTER 6: Targeting Content for Your B2B Audience. 269
Book 4: Reaching Your Millennial Audience. 293
CHAPTER 1: Figuring Out Millennials. 295
CHAPTER 2: Looking at the Influence of Millennials. 307
CHAPTER 3: Pursuing a Data Strategy. 317
CHAPTER 4: Finding Millennials on Traditional Media. 337
CHAPTER 5: Experimenting with the Share Economy . 349
CHAPTER 6: Developing the Brand Experience. 361
Book 5: Implementing Channel Promotions. 383
CHAPTER 1: Identifying Paid, Earned, Shared, and Owned Media. 385
CHAPTER 2: Using Search Marketing . 401
CHAPTER 3: Making Content Shareable. 425
CHAPTER 4: Considering Email Marketing. 443
Book 6: Connecting with Influencers. . . . . . . . . . . . . . . . . . . . . . . . .469
CHAPTER 1: Communicating with Influencers. 471
CHAPTER 2: Collaborating to Win . 489
CHAPTER 3: Engaging Influencers Using the “Three Cs” . 509
CHAPTER 4: Succeeding with Influencer Marketing. 523
CHAPTER 5: Getting Creative . 533
CHAPTER 6: Working with an Agency. 543
Book 7: Facebook Marketing. 549
CHAPTER 1: Delving into Facebook Marketing . 551
CHAPTER 2: Creating a Facebook Marketing Plan . 561
CHAPTER 3: Selling Products and Services Using Facebook Offers. 583
CHAPTER 4: Uniting Facebook with Other Social Media. 591
CHAPTER 5: Getting into Instagram. 607
CHAPTER 6: Promoting Advanced Customer Engagement. 617
Book 8: Deploying Other Social Media. 641
CHAPTER 1: Leveraging Social Media. 643
CHAPTER 2: Working with Twitter. 659
CHAPTER 3: Looking at YouTube. 673
CHAPTER 4: Reviewing Pinterest. 685
Book 9: Analyzing Data for Success. 711
CHAPTER 1: Looking Back at Your Business Model. 713
CHAPTER 2: Reassessing Your Strategy . 723
CHAPTER 3: Reviewing Ongoing Improvement for B2B Marketing. 731
CHAPTER 4: Achieving Maximum ROI. 741
Sản phẩm Liên quan
The book is divided into three parts, each covering a different aspect of how organisations use the Internet for marketing to help them achieve competitive advantage. Table 2 indicates how the book is related to established marketing topics.
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